Amazon, handled · for established brands

The Amazon team you wish you'd hired first.

FTR runs Amazon for established DTC brands the way an in-house department would — a named specialist on every discipline, reporting in profit, on the record every month.

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No lock-ins. You own your account, your data, your creative.

The record

$48M+Placeholder

client Amazon revenue grown

2017

the year Michael started selling on Amazon himself

24Placeholder

brands on a deliberately capped roster

specialist disciplines on every account

Client logo

For the record:

“Revenue managed” is a spend brag. Profit is the scoreboard.

You've probably already hired an Amazon agency. That's the problem.

None of that is an Amazon problem. It's a staffing model problem.

One “account manager” cannot be a media buyer, an SEO, a designer, a catalog tech, an analyst, and a strategist. So we stopped pretending one person could be.

01The founder sold you. A junior you've never met runs you.
02The account manager changed twice. Nobody told you.
03The report says “14 campaigns adjusted.” It doesn't say why, or what it made you.
04PPC got set up in month one and hasn't really been touched since.
05ROAS looks fine. Contribution margin says otherwise.
06A suppressed listing sat in a ticket queue for three weeks while ads kept spending.

The model

Specialists, declared.

Your account gets a named operator who stays, plus a specialist on every discipline. Not one generalist with a Slack account.

Your brand

Strategy

Named operator · TBD

Owns the plan and the P&L conversation.

PPC

Specialist · TBD

Runs spend like it's their own money. TACoS, not vanity ROAS.

SEO

Specialist · TBD

Rank on the keywords that pay, not the ones that chart.

Creative

Specialist · TBD

Listings and A+ built to convert, not to win design awards.

Catalog

Specialist · TBD

Flat files, cases, suppressions. Fixed before you hear about them.

Operations

Specialist · TBD

Inventory signals, compliance, the admin Amazon generates for fun.

Analytics

Specialist · TBD

What actually moved, told in writing, with reasoning.

For the record: The person who wins your account runs your account. No handoffs.

Receipts

Receipts, not case-study theater.

Supplements brandPlaceholder

+212% profit

Ads were “profitable” on ROAS and bleeding on margin. Rebuilt the campaign structure around contribution, cut wasted branded spend, fixed the four listings that actually mattered. 11 months.

Kitchen & home brandPlaceholder

$2.1M → $5.4M

Category leader everywhere except Amazon. Catalog cleanup, then SEO and creative in lockstep, then DSP once organic held. Amazon stopped being the embarrassing channel. 14 months.

Personal care brandPlaceholder

31% → 14% TACoS

Same revenue, half the ad dependency. Rank recovered on the money keywords, ads went from life support to accelerant. The founder saw the math in the monthly letter, in writing.

All three cards are placeholder examples pending Michael's approved client numbers. A video-testimonial wall (10–20 client clips) is planned for this slot in phase 2.

Capabilities

The whole channel. One team.

Strategy

Growth planning, profitability, forecasting, prioritization. The plan comes with reasoning.

Advertising

Sponsored Products, Brands, Display, and DSP — full-funnel structure run against profit, not vanity ROAS.

SEO & organic

Keyword strategy, indexing, rankings, listing visibility. Rank where it pays.

Creative

Listing imagery, A+ Content, Brand Store, video. Built to convert on a phone screen.

Catalog & ops

Listing issues, cases, compliance, inventory signals — the endless Amazon admin you shouldn't deal with internally.

Analytics

What's actually driving growth, profit, traffic, and conversion. Reported in writing.

FTR replaces the pile of freelancers, tools, and generalists with an actual Amazon department.

How we work

Built like a department. Run on the record.

01
Understand the business
Your catalog, your margins, your constraints — before anyone touches a campaign.
02
Build the strategy
A plan tied to your P&L, with the reasoning written down.
03
Execute through specialists
Each discipline run by someone who does only that, coordinated by your operator.
04
Measure what matters
Profit, TACoS, organic share, rank on money keywords. Not activity counts.
05
Improve continuously
Every month: what we did, why, what it made you, what's next.

The terms, on the record

Month-to-month. If we're not earning the retainer, fire us.
You own everything: account, data, creative, history.
Direct access from day one. No shadow accounts.
Reports come with reasoning, in writing.
You hear about problems from us before Amazon tells you.
We won't promise page one in 60 days. Nobody honest will.

Founder photo
pending — asset gap

Operator-led

Run by someone who's actually sold on Amazon.

Michael Jordan has sold on Amazon since 2017 — his own products, his own money. He built an Amazon team inside a larger agency, ran it for years, then took it independent to be the best at exactly one thing. FTR is that team: same people, same operating systems, one focus.

“An established Amazon team went independent and went all-in on one thing.”

For the record:

“Amazon is covered” isn't a feeling you buy. It's a team you hire.

Ready for a better Amazon team?

Tell us where Amazon stands. If we're a fit, your first call is with the operator who'd run your account — not a sales rep.

Book a strategy call

Two-minute application · Established brands only · Answered within one business day